About

Helping You Build a Business Around the Life You Envision

For more than 30 years, DreamMaker Franchising founder Britt Schroeter has helped aspiring entrepreneurs explore business ownership and take greater control of their careers, their futures, and the lives they want to create. Because Britt believes the right business shouldn’t just provide an income.

It should help create the life you want to live.

About Britt

“You decide either to pursue your own dreams or to work for someone else who has.”

Britt Schroeter has built her life around that philosophy. For more than three decades, she has worked throughout the franchise industry as a franchisee, entrepreneur, franchise executive, and franchise consultant—giving her a perspective that extends far beyond simply helping someone find a franchise.

Her experience has included nationally recognized franchise organizations such as Kiddie Academy®, Molly Maid®, Sylvan Learning Centers, and SYNERGY® HomeCare, as well as owning franchise businesses herself. Along the way, Britt has helped more than 1,000 people become franchise owners. But for Britt, business ownership has never been just about owning a business.

It’s about what that business makes possible.

Britt believes taking greater control of your career and your life isn’t selfish—it’s necessary.

That’s why she encourages candidates to think beyond simply asking, “What franchise should I buy?”

Instead, she starts with bigger questions:

What do you want your life to look like?
What does success mean to you?
What do you want business ownership to make possible?

And perhaps her favorite:

Why not?

Once the dream is clear, Britt helps candidates identify the real obstacles, explore the possibilities, and build a strategy for moving forward.

Living the DreamMaker Philosophy

Britt hasn’t just coached others to build a life with greater freedom and flexibility. She’s done it herself.

Several years ago, Britt and her husband hit the road as full-time RVers, traveling across the country while Britt continued running her business remotely and pursuing a personal dream of visiting every U.S. National Park.

It became a real-life example of the philosophy behind DreamMaker Franchising:

Business ownership isn’t the destination. It’s a vehicle for creating the life you envision.

The Franchisee Playbook

Your Guide to Smarter Franchise Due Diligence

Britt has distilled decades of franchise experience into The Franchisee Playbook, a hands-on workbook designed to help aspiring franchise owners navigate the investigation process with greater clarity and confidence.

Every DreamMaker candidate receives a complimentary copy as part of the journey—but the book is only the beginning.

Throughout your investigation, Britt remains by your side as your coach and guide, providing tools, resources, and ongoing support as you evaluate opportunities, speak with franchise owners, review the FDD, and prepare for important milestones such as Discovery Day.